Branding by Helen Vaid, , available at Book Depository with free delivery worldwide. Branding Brand Strategy Design & Implementation by Helen Vaid, , available at Book Depository with free delivery worldwide. Booktopia has Branding, Brand Strategy, Design, and Implementation of Corporate and Product Identity by Helen Vaid. Buy a discounted Paperback of Branding.

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Description “Branding” reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands.

It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats.


It includes a brand showcase, displaying some of the world’s leading exponents. This includes brands that have become internationally recognized helej and illustrate design excellence.

Branding Brand Strategy Design & Implementation

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Table of contents Introduction – Secrets of brand identity – Branding defined – Psychology of branding – Practical implementation – Offline brands deconstructed – The most successful web brands and how they got that way show more.

About Helen Vaid Helen Vaid is an independent consultant who has been working in the branding and marketing industries for nearly ten years. In her most recent job at Sieglegale, an independent brandin, she worked with a range of brands such as Procter and Gamble.

Twinings and on the Web, Shopsmart. She successfully translated and implemented the brand values of many different products.


Branding – Helen Vaid – Google Books

Branding is her first book. Book ratings by Goodreads.

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