Riffe, Daniel, Stephen Lacy, and Frederick Fico. Analyzing media messages: using quantitative content analysis in research. (Routledge communication. Analyzing Media Messages provides a comprehensive and comprehensible guide to DANIEL RIFFE is a Journalism Professor at the University of Alabama. Analyzing Media Messages is a primer for learning the technique of Daniel Riffe is Richard Cole Eminent Professor in Journalism and Mass.
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Description Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today’s students, in addition to a number of historically important cases.
It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.
This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
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Analyzing Media Messages : Daniel Riffe :
Other books in this series. The Dynamics of Persuasion Richard M. Crisis Communications Kathleen Fearn-Banks. Psychology of Entertainment Jennings Bryant. Building Theories of Organization Linda L.
The Crisis Manager Otto Lerbinger. Professional Feature Writing Bruce Garrison.
Analyzing Media Messages Daniel Riffe. Immersed in Media Cheryl Campanella Bracken.
Real Feature Writing Abraham Aamidor. Table of contents 1. Designing Content Analysis 4. His research examines mass communication and environmental risk, political communication, and research methodology.
He has co-edited two other books and served as co-editor of the Journal of Media Economics.
Analyzing Media Messages : Using Quantitative Content Analysis in Research
He is a specialist in content analysis, and his research specialty is news coverage of conflict, including elections, and how reporters use sources, particularly women and minorities. His research explores the implications of empirical findings for the values of fairness, balance and diversity in reporting.
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